Marketing to Increase Referrals

Ask questions about how to promote your program, including advice for engaging stakeholders, understanding referral criteria, and using appropriate messaging for marketing palliative care services.

Questions from previous sessions include:

• How can we encourage providers to refer earlier to palliative care?
• How can we help referrers explain the palliative care service to their patients?
• What tactics can we use to improve the volume and appropriateness of referrals?