More on Messaging: Getting the Care to the Patients
Messaging is critical to the field of Palliative Care. Clarity and consistency are key. But do we have to memorize the long definition? Is there a short, memorable definition? What are the key things to remember? Based on in-depth audience research, we know what messages work and why. However, putting these into action requires guidance. Join Diane Meier and Lisa Morgan of CAPC, and Anthony Back of VitalTalk and UW Medicine, for a deep dive into the answers to the most frequently asked questions about how to use palliative care messaging.
Diane E. Meier, MD, FACP, FAAHPM
Director Emerita and Strategic Medical Advisor, Center to Advance Palliative Care
Anthony Back, MD
Co-director, University of Washington Center for Excellence in Palliative Care
Chief Marketing and Communications Officer, Center to Advance Palliative Care