This briefing is based on insight from qualitative and quantitative research among consumers and referring physicians that:

- Tracks awareness, perceptions, attitudes and interest in palliative care and to see how they may have shifted since our last research effort in 2011

- Explores barriers among to using palliative care

- Tests language, terminology, definitions and messaging to be used in discussing palliative care with key audiences

Please review the POS Research Findings Report for additional information.

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