Palliative Care TikTok: Describing the Landscape and Explaining Social Media Engagement
Although palliative care programs benefit patients and families, most of the public is unfamiliar with and underutilizes palliative care. TikTok, a fast-growing social media platform, allows users to share short live-recorded videos. In this study in the Journal of Pain and Symptom Management, authors analyzed the content and engagement metrics of 146 palliative care TikTok videos and found that the platform is potentially valuable for explaining palliative care to the public.