BRIEFING: Key Findings From the Latest CAPC Research on Attitudes and Perceptions of Palliative Care


  • Thursday, July 18

    12:30 p.m. - 1:30 p.m. ET

In 2011, CAPC conducted the most extensive and comprehensive deep dive into attitudes and awareness about palliative care to date. We tested messaging and positioning themes to determine what resonated most with a variety of key target audiences, including the public and physicians. Now in 2019, we are conducting new qualitative and quantitative research among consumers and referring physicians that will:

  • Track awareness, perceptions, attitudes and interest in palliative care and to see how they may have shifted since our last research effort in 2011
  • Explore barriers among to using palliative care
  • Test language, terminology, definitions and messaging to be used in discussing palliative care with key audiences

Webinar Details:

  • A PDF of slides and recording of the presentation will be made available for the webinar
  • You will have the opportunity to participate in a Q&A session with the presenter
  • Continuing education credits are not offered for this webinar
  • Any questions? Contact Seema Setia at

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