Key messages are essential tools for any kind of communication with your audience. They bridge what your audience already knows with where you are trying to lead them. Your key messages will change depending on the topic or question you’re going to address. Most of the time you will want to use no more than three key messages.

The top messages below reinforce for the public the goals of palliative care. They address the topic/question ”What is palliative care?“

• Palliative care helps to provide the best possible quality of life for a patient and their family.
• Palliative care helps patients and families manage the pain, symptoms, and stress of serious illness.
• Palliative care is a partnership of patient, medical specialists, and family.
• Palliative care is appropriate at any age and at any stage in a serious illness and can be provided along with curative treatment.
• Palliative care provides an extra layer of support for families and patients with serious illness.