Once you have won support from hospital leaders and launched your palliative care program, it is time to market your program within your hospital. Marketing will build clinician support and referrals, as well as communicate your services to patients and families. The following tools will help you to do this.
Report Card 2011
Media and Messaging
Key messages are essential tools for any kind of communication with your audience.
Definition of Palliative Care
The following definition should be used when defining or describing palliative care for consumers.
Guide to Effective Communications: 7 Questions
Strategic questions to help palliative care teams understand their audiences and determine what will motivate them to act.
Public Opinion Research
Key Supporting Studies
Palliative Care Consultation Teams Cut Hospital Costs for Medicaid Beneficiaries (Subscription Required)
Pain Cards as Marketing Tools