Once you have won support from hospital leaders and launched your palliative care program, it is time to market your program within your hospital. Marketing will build clinician support and referrals, as well as communicate your services to patients and families. The following tools will help you to do this.

Six Questions - Strategic questions to help the palliative care team understand its audiences and determine what will motivate them to act.

Talking Points - Key messages that successful palliative care programs have used with their audiences.

Marketing Brochure Guidelines - Tips for writing a brochure about your palliative care program.

Sample Marketing Brochures - Sample palliative care brochures being used by successful programs.

Physician Survey - A tool to gather feedback from your colleagues and engage their support for establishing palliative care services at your institution. Find instructions and tips here.