Wednesday, July 21, 2010
1:30-2:30 PM Eastern
Special Summer Presentation

Featured Presenter

Christian Sinclair, MD, FAAHPM
Associate Medical Director
Kansas City Hospice and Palliative Care
Board Member, American Academy of Hospice and Palliative Medicine
Co-editor, Pallimed: A Hospice and Palliative Medicine Blog
Kansas City, MO

About the Presentation

Social media/social networking have gone from fads to essential tools in a few short years. The basic concepts of social media and networking are similar to what we experience offline—except the pace is much faster and the volume of information is much greater. In this audio conference, Dr. Sinclair will review the tangible effects of social media for palliative care. The talk will also address simple guidelines to protect patient privacy and reduce risk. Compared to other specialties palliative care already has a jump on social media, but we need a greater presence if we are to make a wider public impact. Learn how to become public advocates with just a few keystrokes.

Homework Assignment: Set up your own Twitter account

Join us!

Learning Objectives

• Understand the definitions and potential impact of social media and social networking on the palliative care field
• Develop a comfort level with social media and reduce risk
• Ensure HIPAA compliance
• Employ two social media platforms to advance palliative care knowledge among professionals and the public

Who Should Attend?

Physicians; nurses; social workers; financial managers; administrators; ICU staff; and others involved in operating a palliative care program.

Call Details

• Special Presentation. Special Price: $45 per phone line.
  (Attention: New York State hospitals, and hospices with an established hospital palliative care program partnership, are eligible to register at no cost. To apply, when registering use coupon code NYGrant)
• Payment is online by credit card only
• PowerPoint presentations accompany each audio conference
• You will have the opportunity to participate in a Q&A session with the presenter
• Continue the discussion following the audio conference and post your questions and comments on CAPCconnect™ Forum in the “Internal and External Marketing” topic!
• We encourage you to invite your colleagues to listen with you

Any questions? Contact Margaret Schutz at (212) 201-2671 or margaret.schutz@mssm.edu