Center to Advance Palliative Care

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Marketing

  1. Meier DE, Beresford L. Consultation etiquette challenges palliative care to be on its best behavior. J Palliat Med 2007;10:7-11.
  2. Ries A, Trout J. The 22 Immutable Laws of Marketing. San Francisco: HarperBusiness, 1994.
  3. Ries A, Ries L. The 22 Immutable Laws of Branding. New York, NY: HarperBusiness, 1998.
  4. Trout J. The New Positioning. Columbus, OH: McGraw-Hill, 1997.