Center to Advance Palliative Care

For Patients and Families
Partner
Sponsor
 
  Print this page
Views

CAPC Palliative Care Discussion Forum
Internal and External Marketing

Next Reply: Re:Branding
Previous Message: Physician Surveys
Next Message: Measurement /marketing

Post Branding
Author: bishoplr
Date: Mar 9, 2012 11:10 am
Hello,
We are researching the benefits of "naming" a Palliative Care program (i.e. calling it Journeys) vs. simply calling it Palliative Care.

Can you share your thoughts on the pros and cons?

Thank you!
Lori Bishop RN, CHPN
IHHC Executive Director PC & Hospice
Replies: order by [Date] [Author] [Subject]
Re:Branding (by jboohene on 03/10/2012)
This question seems to come up over and over again. I am not sure why those of us in our field of palliative care in this country keep trying to rename something that has been in existence internationally for decades. Palliative Care/Medicine is defined by the World Health Organization and I believe that definition truly clarifies what we all do. (There is a slightly separate definition for Pediatrics). The oncologists use the term "palliative" for their non curative treatments and I don't hear them trying to rebrand. My response to this question is we need to always use this fear of the term palliative care as an opportunity to educate our colleagues who seem so "scared" of the term. Afterall we have now been able to show that patients and the public actually embrace palliative care when they are educated on what it is and isn't. So, lets all try to get our specialty in this country up to par with the rest of the world, rather than bow to ignorance and fear about what we all know is a good thing for our health care system and patients.

However, I guess we all individually need to decide at the local level, knowing the culture of our institutions and community, what to do when this issue comes up. Since sometimes it's better to bow to pressure and tow the line to get the necessary support to provide a good service, ie. pick your battles.
Jeanette
Re:Branding (by Roz1207 on 03/27/2012)
Lori,
Branding and differentiating yourself in the markeplace is key to any successful business. If you are in the business of doing good while generating revenue you absolutely should consider branding/naming your product. The challenge once done is educating key influencers such as Physicians, Nurses, SWs, Case Managers and etc about the specifics of your program including clear insight on what palliative care means and how your service can improve the quality of life for those who are facing chronic health care issues.
Best of luck to you...
Regards,
Rosalind Smith

IMPORTANT: In order to post a new message or reply to an existing post in the discussion you must login. If you are not a registered member you may join here.
The statements posted in the forum section of capc.org are opinions expressed by website visitors and do not necessarily represent the viewpoints or positions of the Center to Advance Palliative Care(CAPC). CAPC is not responsible for the factual or legal accuracy of any of the statements posted.


General questions about using the CAPCconnect™ palliative care discussion forum?
Email: Jennifer.Raiten@mssm.edu

Lost login username/password questions? Email: Margaret.Schutz@mssm.edu