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CAPC Palliative Care Discussion Forum
Internal and External Marketing

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Post Internal Marketing
Author: Weissman [CAPC/PCLC Faculty]
Date: Jun 14, 2007 2:54 pm
Greetings to all--to get this discussion going I'd be interested in any new marketing initiatives people have found helpful to increase palliative care consultation referrals. We started a new program this year where every hospital staff physician gets a visit from a PC nurse with an orientation packet and a 10-15 minute scripted discussion about both PC but also Wisconsin ethical laws and hospital ethics policies that impact MD practice. So far it's going pretty well, most docs are very open to the information. Others??

David Weissman, MD
Professor & Director of Palliative Care
Medical College of Wisconsin
Palliative Care Leadership Center
Milwaukee, WI
Replies: order by [Date] [Author] [Subject]
Re:Internal Marketing (by dianemeier on 06/25/2007)
Hey David! We have just made up a bunch of magnets and pins with a definitions of palliative care and our pager number. We are sticking these up all over the hospital and giving one to every new houseofficer, at nursing orientations and other groups. Don't know yet if this is increasing referrals since we just started it.
Diane Meier, Mount Sinai Hospital, NY
+ Re:Internal Marketing (by hillja1 on 07/02/2007)
David,
As a new provider in a new program in the hospital, I am just beginning to address this question. One strategy so far: I met with the new housestaff last week for a very brief overview of PC (20 minutes)(incidentally 5 of the 30 or so present had had any previous exposure to PC). I gave each one a laminated 3X5 card with "appropriate referral criteria" on one side and "inappropriate referral criteria" on the reverse. In my brief talk, I emphasized my availability for questions, if unsure about a referral, or questions on PC in general, etc. so as to encourage ongoing communication and good working relationships .
I am meeting with the hospital discharge planners (social workers and RNs, the hospitalists, and current house staff in July to review the PC referral criteria and discuss my role.
As the sole provider and sole PC staff member, I have a huge task in developing the program, marketing it, and doing the consults. The marketing described above is a beginning.

Judith Hill
Palliative Care Nurse Practitioner
Virginia Mason Medical Center
Seattle, WA
Re:Internal Marketing (by tasha_seriousillness on 07/19/2007)
A palliative care physician in our area gave an inservice on pain management for persons with dementia at the monthly SPIN meeting (Senior Provider Information Network). This is a monthly breakfast meeting where local professionals involved in eldercare come to learn and network. Members range from attorneys to pharmacists, financial planners to the Area Agency on Aging folks. Many of the attendees are from skilled nursing and assisted living facilities , thus the speaker made a LOT of connections.

Tasha Beauchamp, MSc
Re:Internal Marketing (by harrid2 on 12/01/2008)
Dr Weissman -
I see you have been at this program now for over a year.
Wondered if you have any additional learnings you could share with regard to strategies to gain physician and mid-level acceptance of their role in initiating a PC discussion/encounter.

Thanks

Deb Harrison, MSN,RN
Director- Transitional Care Planning
Innovent Oncology
Houston, TX

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