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CAPCconnect™ palliative care discussion forum

Internal and External Marketing


Number of threads on this Forum: 16
Subject Author Posts Last Post
Description
Post End-of-life hospital guidelines & internal website JennO 2 07/11/2012
I am a social work intern with the U. of Michigan Palliative Care Consult team. We are trying to create both hospital-wide end-of-life guidelines that would offer direction to everyone from nurses to janitors and food service personal. We'd be thankful ...
Post Measurement /marketing cwood 2 05/18/2012
We are a 9 yr old program, in the process of putting together another presentation for our hospital administration. In the past we have used data re LOS, average daily costs, comparing pre and post palliative care, info re changing demographics, increased ...
Post Branding bishoplr 3 03/27/2012
Hello, We are researching the benefits of "naming" a Palliative Care program (i.e. calling it Journeys) vs. simply calling it Palliative Care. Can you share your thoughts on the pros and cons? Thank you! Lori Bishop RN, CHPN IHHC Executive Director PC & ...
Post Physician Surveys sallygonzalez 2 10/27/2011
Does anyone have or know of a survey that can be given to physicians in a hospital setting that will test their knowledge on what palliative care is and when to refer a patient to receive palliative care? Thank you!
Post Palliative Care Definition DebNicholson 2 09/30/2011
I was wondering if the new definition of Palliative Care listed with the Public Opinion Survey is the new approved definition we can utilize with patient education materials design?
Post Marketing Tools Section on CAPC.org PCaines 1 08/13/2010
Dear Forum Community: Also, please be sure to check out the Marketing Tools section on CAPC.org. CAPC provides key messages, talking points, a robust Media Toolkit and more! The messages we’ve provided have been based on years market research with o ...
Post Marketing for Referrals PCaines 2 07/23/2010
CAPC is looking for stories on successful marketing tactics and strategies that have helped you gain palliative care referrals in the hospital. Thank you. Lisa Morgan Director, Marketing & Communications Center to Advance Palliative Care
Post Sharing of leaflets, flyers, pocket cards Lisa_LeBlanc 7 02/16/2012
Thanks, Sandra, for your information. Would you be willing to share UAB's leaflets, flyers, and "Got pages" pocket cards? I would be very interested in seeing what UAB and other institutions are using for this. We are in the process of deciding what ...
Post Hello, Judith~ Lisa_LeBlanc 2 01/19/2010
I agree with Evelyn. Although your post is almost a few years old, I would also be interested in the 3 x 5 card you mentioned, if it is still available. If anyone else has other "eligibility" teaching ideas to share, I would love to hear of them! T ...
Post Palliative Care Team - Name Change rosea 3 12/09/2009
I wanted to find out if there are programs that have used names other than "Palliative Care Team" and if so what are those names and do you have data to support that it was more beneficial using a different name? Thanks.
Post Research on nurse retention? MDavis 2 02/19/2009
Want to use nurse retention as a selling point. Anyone have a reference for research done in this area?
Post Program Name BarbZenker 3 01/14/2009
Our pediatric palliative service chose Quality in Life Team or QUILT as our program name a few years ago. The name has been very helpful in explainig to patients and families what our service can provide. We just recently are considering expanding this ...
Post Physician Surveys Christine 2 05/07/2009
I've looked over the Physician Survey on CAPC, but wondered what other hospitals are doing. We have a consult service and want to develop a survey to discover what physicians know about our services, if they like our services, and how we might better me ...
Post Internal Marketing Weissman 5 01/07/2010
Greetings to all--to get this discussion going I'd be interested in any new marketing initiatives people have found helpful to increase palliative care consultation referrals. We started a new program this year where every hospital staff physician gets a ...
Post palliative care promotion ideas NAycock 3 10/20/2007
The only organization that I am aware of that promotes palliative care day/week/month is the National Hospice and Palliative Care Organization. (Nov. 2007) However, their logo this year does not really promote palliative care when it is not hospice approp ...
Post Welcome Message PCaines 1 06/13/2007
Welcome to the CAPC Palliative Care Discussion Forum! Use this area to share information, exchange ideas and get advice on the topic of Internal and External Marketing. Please come back often to get up-to-the-minute feedback from your peers and CAPC fac ...
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